Elevate was engaged to provide a full PR, communications and digital strategy to enhance brand awareness of Australian owned animal health supplements product line, Sustenhance from August 2014 - June 2015.

Sustenhance’s program includes:

• PR strategy and editorial schedule identifying opportunities and key dates
• Creation of concept and launch of quirky campaigns including 'Chicks Gone Wild', ‘Next Top Model’ and ‘Search for Australia’s Fittest Chicken’ promoted via social and traditional media streams
• Devising social media strategy to include campaigns such as the above and content to build followers and engagement
• Promotion of sponsorship arrangements and sourcing partnering opportunities
• Enhancing the Sustenhance brand through facilitating positive media opportunities targeted to mainstream and specialist consumer media and outlets focused on business and petcare
• PR and communications reports to highlight achievements and upcoming activity